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Bravery.

Courage.

Will.

What we're about

What we're about

Will is a full-service creative agency, which is a really boring way of saying “we make stuff.” But we don’t just make any old stuff. Whether it’s a brand, a campaign or a bowl of guacamole, we connect insight and instinct to create things that are unignorable. 

It takes strategy. It takes creativity. But, most importantly, it takes the will to do what others won’t. We’re here to inspire bravery in our clients, our work, and each other. Because the ideas that keep us up at night are the same ones we get out of bed for every morning. There’s no honesty without courage, no different without daring, and no team without tenacity. We’re all better when we’re brave. Or at least, a lot more interesting.

Will is a full-service creative agency, which is a really boring way of saying “we make stuff.” But we don’t just make any old stuff. Whether it’s a brand, a campaign or a bowl of guacamole, we connect insight and instinct to create things that are unignorable. 

It takes strategy. It takes creativity. But, most importantly, it takes the will to do what others won’t. We’re here to inspire bravery in our clients, our work, and each other. Because the ideas that keep us up at night are the same ones we get out of bed for every morning. There’s no honesty without courage, no different without daring, and no team without tenacity. We’re all better when we’re brave. Or at least, a lot more interesting.

Will is a full-service creative agency, which is a really boring way of saying “we make stuff.” But we don’t just make any old stuff. Whether it’s a brand, a campaign or a bowl of guacamole, we connect insight and instinct to create things that are unignorable. 

It takes strategy. It takes creativity. But, most importantly, it takes the will to do what others won’t. We’re here to inspire bravery in our clients, our work, and each other. Because the ideas that keep us up at night are the same ones we get out of bed for every morning. There’s no honesty without courage, no different without daring, and no team without tenacity. We’re all better when we’re brave. Or at least, a lot more interesting.

Will is a full-service creative agency, which is a really boring way of saying “we make stuff.” But we don’t just make any old stuff. Whether it’s a brand, a campaign or a bowl of guacamole, we connect insight and instinct to create things that are unignorable. 

 It takes strategy. It takes creativity. But, most importantly, it takes the will to do what others won’t. We’re here to inspire bravery in our clients, our work, and each other. Because the ideas that keep us up at night are the same ones we get out of bed for every morning. There’s no honesty without courage, no different without daring, and no team without tenacity. We’re all better when we’re brave. Or at least, a lot more interesting.

What we do

What we do

What we do

Inspire

We put the hard work in to get brave work out. That means digging deep to find the insights that inspire powerful strategies. Part purpose, part passion, all connection.

Design Strategy
Campaign Strategy
Content Strategy
Employee Value Proposition
Customer Journey Planning

Research & Insights
Brand Strategy
Brand Architecture
Brand Reviews

Create

We combine thought and craft, head and heart, to bring brands to life in bold new ways. Whether it’s an omnichannel integrated campaign or a logo on a napkin, we’re here to make things that connect on a deeper level — or just get people talking at the dinner table.

Create

We combine thought and craft, head and heart, to bring brands to life in bold new ways. Whether it’s an omnichannel integrated campaign or a logo on a napkin, we’re here to make things that connect on a deeper level — or just get people talking at the dinner table.

Create

We combine thought and craft, head and heart, to bring brands to life in bold new ways. Whether it’s an omnichannel integrated campaign or a logo on a napkin, we’re here to make things that connect on a deeper level — or just get people talking at the dinner table.

Create

We combine thought and craft, head and heart, to bring brands to life in bold new ways. Whether it’s an omnichannel integrated campaign or a logo on a napkin, we’re here to make things that connect on a deeper level — or just get people talking at the dinner table.

Creative Development
Integrated Campaigns
Naming
Visual Identity
Voice & Messaging
Motion, Interactive & Sonic

Brand Guidelines
Communication Design
Packaging
Website UX & UI
Environmental Design
Interactive & Digital Experiences

Amplify

Brands exist to be experienced, and we’re here to make that experience personal, memorable and measurable. Our work doesn’t stop when it ships. We optimize and evaluate to make sure brands learn, grow, and tell good stories at parties.

Amplify

Brands exist to be experienced, and we’re here to make that experience personal, memorable and measurable. Our work doesn’t stop when it ships. We optimize and evaluate to make sure brands learn, grow, and tell good stories at parties.

Amplify

We combine thought and craft, head and heart, to bring brands to life in bold new ways. Whether it’s an omnichannel integrated campaign or a logo on a napkin, we’re here to make things that connect on a deeper level — or just get people talking at the dinner table.

Amplify

Brands exist to be experienced, and we’re here to make that experience personal, memorable and measurable. Our work doesn’t stop when it ships. We optimize and evaluate to make sure brands learn, grow, and tell good stories at parties.

Amplify

Brands exist to be experienced, and we’re here to make that experience personal, memorable and measurable. Our work doesn’t stop when it ships. We optimize and evaluate to make sure brands learn, grow, and tell good stories at parties.

Brand Launches
Brand Activations
Internal Engagement
Integrated Production

Interactive Experiences
Digital Development
Video & Animation
Brand Guardianship
Evaluation & Optimization

Who is Will?

Who is Will?

Who is Will?

Who is Will?

They say you should only work with people who you’d share a submarine with. We’re not sure who “they” are, but we’re proud to say we’d share a sub with everyone on our team. Sandwich or otherwise.

They say you should only work with people who you’d share a submarine with. We’re not sure who “they” are, but we’re proud to say we’d share a sub with everyone on our team. Sandwich or otherwise.

Will_Profile_PicsArtboard-2-80-min
Ute Preusse
CEO
Ute Preusse
Ute Preusse
CEO
Ute Preusse
CEO
CEO
Will_Profile_PicsArtboard-1-80-min
Nick Richards
CCO
Nick Richards
CCO
Nick Richards
CCO
CCO
Will_Profile_PicsArtboard-3-80-min
Lisa Lebedovich
Executive Creative Director
Lisa Lebedovich
Lisa Lebedovich
Executive Creative Director
Lisa Lebedovich
Executive Creative Director
Executive Creative Director
Will_Profile_PicsArtboard-1-copy-80-min
Sarah Austin
Executive Brand Director
Sarah Austin
Sarah Austin
Executive Brand Director
Sarah Austin
Executive Brand Director
Executive Brand Director
Will_Profile_PicsArtboard-2-copy-80-min
Nicola Poskitt
Strategy Director
Nick Richards
Strategy Director
Nicola Poskitt
Strategy Director
Strategy Director
Will_Profile_PicsArtboard-3-copy-80-min
Jenn Hicks
Creative Director
Jenn Hicks
Jenn Hicks
Creative Director
Jenn Hicks
Creative Director
Creative Director
Will_Profile_PicsArtboard-1-copy-2-80-min
Allison Chambers
Associate Creative Director
Allison Chambers
Allison Chambers
Associate Creative Director
Allison Chambers
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-2-copy-2-80-min
Brie Puffer
Production Director
Brie Puffer
Brie Puffer
Production Director
Brie Puffer
Production Director
Production Director
Will_Profile_PicsArtboard-1-copy-12-100b-min
Briony Crane
Associate Creative Director
Briony Crane
Briony Crane
Associate Creative Director
Briony Crane
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-1-copy-3-80-min
Cara Ventura
Senior Brand Director & Strategist
Cara Ventura
Cara Ventura
Senior Brand Director & Strategist
Cara Ventura
Senior Brand Director & Strategist
Senior Brand Director & Strategist
Will_Profile_PicsArtboard-2-copy-3-80-min
Cathlin Arness
Studio Manager
Cathlin Arness
Cathlin Arness
Studio Manager
Cathlin Arness
Studio Manager
Studio Manager
Will_Profile_PicsArtboard-3-copy-3-80-min
Conor Byrne
Associate Creative Director
Conor Byrne
Conor Byrne
Associate Creative Director
Conor Byrne
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-1-copy-4-80-min
Danielle Haythorne
Creative Director
Danielle Haythorne
Danielle Haythorne
Creative Director
Danielle Haythorne
Creative Director
Creative Director
Will_Profile_PicsArtboard-2-copy-4-80-min
David Lidiard
Associate Creative Director
David Lidiard
David Lidiard
Associate Creative Director
David Lidiard
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-3-copy-4-80-min
Derek Adam
Senior Designer
Derek Adam
Derek Adam
Senior Designer
Derek Adam
Senior Designer
Senior Designer
Senior Designer
Will_Profile_PicsArtboard-2-copy-12-100-min
Erich Gerl
Associate Creative Director
Erich Gerl
Erich Gerl
Associate Creative Director
Erich Gerl
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-2-copy-5-80-min
Fab Mendieta
Brand Director
Fab Mendieta
Fab Mendieta
Fab Mendieta
Brand Director
Fab Mendieta
Brand Director
Brand Director
Will_Profile_PicsArtboard-3-copy-5-80-min
Gemma Wells
Group Brand Director
Gemma Wells
Gemma Wells
Group Brand Director
Gemma Wells
Group Brand Director
Group Brand Director
Will_Profile_PicsArtboard-1-copy-6-80-min
Greg Frame
Brand Supervisor
Greg Frame
Greg Frame
Brand Supervisor
Greg Frame
Brand Supervisor
Brand Supervisor
Will_Profile_PicsArtboard-3-copy-6-80-min
Jaydene Govender
Brand Executive
Jaydene Govender
Jaydene Govender
Brand Executive
Jaydene Govender
Brand Executive
Brand Executive
Will_Profile_PicsArtboard-1-copy-7-80-min
Julian Leland
Brand Coordinator
Julian Leland
Julian Leland
Brand Coordinator
Julian Leland
Brand Coordinator
Brand Coordinator
Will_Profile_PicsArtboard-2-copy-7-80-min
Luke Devlin
Associate Creative Director
Luke Devlin
Luke Devlin
Luke Devlin
Associate Creative Director
Luke Devlin
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-1-copy-8-80-min
Marjo Durand
Group Brand Director
Marjo Durand
Marjo Durand
Group Brand Director
Marjo Durand
Group Brand Director
Group Brand Director
Will_Profile_PicsArtboard-3-copy-12-100-min
Melissa Fraser
Art Director
Melissa Fraser
Melissa Fraser
Art Director
Melissa Fraser
Art Director
Art Director
Will_Profile_PicsArtboard-1-copy-13-100-min
Michael Cadamia
Senior Art Director
Michael Cadamia
Michael Cadamia
Senior Art Director
Michael Cadamia
Senior Art Director
Senior Art Director
Will_Profile_PicsArtboard-1-copy-9-80-min
Nicole Farley
Digital Production Director
Nicole Farley
Nicole Farley
Digital Production Director
Nicole Farley
Digital Production Director
Digital Production Director
Will_Profile_PicsArtboard-2-copy-9-80-min
Noah Kawamura
Art Director / Designer
Noah Kawamura
Noah Kawamura
Art Director / Designer
Noah Kawamura
Art Director / Designer
Art Director / Designer
Will_Profile_PicsArtboard-2-copy-13-100-min
Pat O'Brien
Copywriter
Pat O'Brien
Pat O'Brien
Copywriter
Pat O'Brien
Copywriter
Copywriter
Will_Profile_PicsArtboard-1-copy-10-80-min
Paul Gledhill
Associate Creative Director
Paul Gledhill
Paul Gledhill
Associate Creative Director
Paul Gledhill
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-2-copy-10-80-min
Rheanne Sleiman
Brand Director
Rheanne Sleiman
Rheanne Sleiman
Brand Director
Rheanne Sleiman
Brand Director
Brand Director
Will_Profile_PicsArtboard-3-copy-10-80-min
Robin Hall
Brand Supervisor
Robin Hall
Robin Hall
Brand Supervisor
Robin Hall
Brand Supervisor
Brand Supervisor
Will_Profile_PicsArtboard-1-copy-11-80-min
Rory O'Sullivan
Associate Creative Director
Rory O'Sullivan
Rory O'Sullivan
Associate Creative Director
Rory O'Sullivan
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-3-copy-13-100-min
Teresa Leung
Associate Creative Director
Teresa Leung
Teresa Leung
Associate Creative Director
Teresa Leung
Associate Creative Director
Associate Creative Director
Will_Profile_PicsArtboard-3-copy-11-80-min
Will Erickson
Designer
Will Erickson
Will Erickson
Designer
Will Erickson
Designer
Designer

Let’s do brave
things together.

Let’s do brave things together.

Let’s do brave things together.

Whether you’re looking for a new direction for your brand, a new opportunity for your career, or just a cup of coffee, let’s chat. Big things start with saying hi.

Whether you’re looking for a new direction for your brand, a new opportunity for your career, or just a cup of coffee, let’s chat. Big things start with saying hi.

Whether you’re looking for a new direction for your brand, a new opportunity for your career, or just a cup of coffee, let’s chat.
Big things start with saying hi.

Whether you’re looking for a new direction for your brand, a new opportunity for your career, or just a cup of coffee, let’s chat. Big things start with saying hi.

Whether you’re looking for a new direction for your brand, a new opportunity for your career, or just a cup of coffee, let’s chat. Big things start with saying hi.

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