Exposing the
predators behind
online avatars.
Exposing the
predators behind
online avatars.
Exposing the
predators behind
online avatars.
Exposing the
predators behind
online avatars.
Exposing the predators behind online avatars.
When it comes to children’s online gaming, everyone looks friendly — even sexual predators. Children of the Street, an organization dedicated to preventing the sexual exploitation of youth, wanted to help parents understand the risks of these games and their chat functions, so we contrasted cute online gaming characters with the ugly intentions of the predators lurking behind them to encourage parents to teach their kids to game safe.
When it comes to children’s online gaming, everyone looks friendly — even sexual predators. Children of the Street, an organization dedicated to preventing the sexual exploitation of youth, wanted to help parents understand the risks of these games and their chat functions, so we contrasted cute online gaming characters with the ugly intentions of the predators lurking behind them to encourage parents to teach their kids to game safe.
When it comes to children’s online gaming, everyone looks friendly — even sexual predators. Children of the Street, an organization dedicated to preventing the sexual exploitation of youth, wanted to help parents understand the risks of these games and their chat functions, so we contrasted cute online gaming characters with the ugly intentions of the predators lurking behind them to encourage parents to teach their kids to game safe.
When it comes to children’s online gaming, everyone looks friendly — even sexual predators. Children of the Street, an organization dedicated to preventing the sexual exploitation of youth, wanted to help parents understand the risks of these games and their chat functions, so we contrasted cute online gaming characters with the ugly intentions of the predators lurking behind them to encourage parents to teach their kids to game safe.
When it comes to children’s online gaming, everyone looks friendly — even sexual predators. Children of the Street, an organization dedicated to preventing the sexual exploitation of youth, wanted to help parents understand the risks of these games and their chat functions, so we contrasted cute online gaming characters with the ugly intentions of the predators lurking behind them to encourage parents to teach their kids to game safe.
Going Deep
Going Deep
Going Deep
To get into the world of children’s online games, we played Minecraft, Roblox, and talked to some experts — kids themselves.
To get into the world of children’s online games, we played Minecraft, Roblox, and talked to some experts — kids themselves.
To get into the world of children’s online games, we played Minecraft, Roblox, and talked to some experts - kids themselves.
Collaboration
Collaboration
Collaboration
Collaboration
To capture the style of online gaming avatars, we worked with Grand Chamaco, a world-class 3D character designer.
To capture the style of online gaming avatars, we worked with Grand Chamaco, a world-class 3D character designer.
To capture the style of online gaming avatars, we worked with Grand Chamaco, a world-class 3D character designer.
PR Value
PR Value
PR Value
Juxtaposing our cute avatars with the terrible truth behind them got people talking on social and in the press.
Juxtaposing our cute avatars with the terrible truth behind them got people talking on social and in the press.
Juxtaposing our cute avatars with the terrible truth behind them got people talking on social and in the press.
Results
• 500k impressions
• Recognized by Comm Arts & Applied Arts
• 500k impressions
• Recognized by Comm Arts & Applied Arts
See more of our work.
WILL
Will
Will
Will
Will
