Everything tastes better turned up.
Everything tastes better turned up.
Everything tastes better turned up.
Everything tastes
better turned up.
Everything tastes better turned up.
To promote the Red Truck Beer Company’s summer concert series, we literally turned the brand up with a limited edition beer case that doubles as a fully functioning acoustic boombox. No batteries, sockets, or guitar-strumming required. We designed and prototyped the box’s lo-fi amplifier in-house and used a QR code to link it to a playlist featuring artists from the concert series. The limited edition release was launched with a social contest that gave beer and music fans a chance to win a Red Truck Boombox and tickets to the show.
To promote the Red Truck Beer Company’s summer concert series, we literally turned the brand up with a limited edition beer case that doubles as a fully functioning acoustic boombox. No batteries, sockets, or guitar-strumming required. We designed and prototyped the box’s lo-fi amplifier in-house and used a QR code to link it to a playlist featuring artists from the concert series. The limited edition release was launched with a social contest that gave beer and music fans a chance to win a Red Truck Boombox and tickets to the show.
To promote the Red Truck Beer Company’s summer concert series, we literally turned the brand up with a limited edition beer case that doubles as a fully functioning acoustic boombox. No batteries, sockets, or guitar-strumming required. We designed and prototyped the box’s lo-fi amplifier in-house and used a QR code to link it to a playlist featuring artists from the concert series. The limited edition release was launched with a social contest that gave beer and music fans a chance to win a Red Truck Boombox and tickets to the show.
To promote the Red Truck Beer Company’s summer concert series, we literally turned the brand up with a limited edition beer case that doubles as a fully functioning acoustic boombox. No batteries, sockets, or guitar-strumming required. We designed and prototyped the box’s lo-fi amplifier in-house and used a QR code to link it to a playlist featuring artists from the concert series. The limited edition release was launched with a social contest that gave beer and music fans a chance to win a Red Truck Boombox and tickets to the show.
To promote the Red Truck Beer Company’s summer concert series, we literally turned the brand up with a limited edition beer case that doubles as a fully functioning acoustic boombox. No batteries, sockets, or guitar-strumming required. We designed and prototyped the box’s lo-fi amplifier in-house and used a QR code to link it to a playlist featuring artists from the concert series. The limited edition release was launched with a social contest that gave beer and music fans a chance to win a Red Truck Boombox and tickets to the show.
Agility
Agilty
Agilty
Part science, part design, all awesome. Through never-been-done-before cardboard engineering, we created a box that could hold beers and also function as a passive amplifier.
Part science, part design, all awesome. Through never-been-done-before cardboard engineering, we created a box that could hold beers and also function as a passive amplifier.
Part science, part design, all awesome. Through never-been-done-before cardboard engineering, we created a box that could hold beers and also function as a passive amplifier.
Part science, part design, all awesome. Through never-been-done-before cardboard engineering, we created a box that could hold beers and also function as a passive amplifier.
Collaboration
Collaboration
Collaboration
Collaboration
Collaboration
Partnering with our friends at MET Fine Printers we brought the passive amplifier concept to life entirely through handmade prototyping.
Partnering with our friends at MET Fine Printers we brought the passive amplifier concept to life entirely through handmade prototyping.
Partnering with our friends at MET Fine Printers we brought the passive amplifier concept to life entirely through handmade prototyping.
Partnering with our friends at MET Fine Printers we brought the passive amplifier concept to life entirely through handmade prototyping.
Results
• 50% increase in web traffic
• 800 tickets sold for the concert series
• 50% increase in web traffic
• 800 tickets sold for the concert series
See more of our work.
WILL
Will
Will
Will
Will
