A school for
those who never
stop learning.
A school for
those who never
stop learning.
A school for
those who never
stop learning.
A school for
those who never
stop learning.
A school for
those who never
stop learning.
Royal Roads is a university for ambitious people who want to keep moving forward without putting their life or career on pause. So we created the “Don’t Stop” campaign, a month-long integrated effort that featured a series of looping videos that never stopped, a transit shelter that was transformed into a community library, and a giant interactive sticky note mural that all encouraged people to never stop learning. Everything drove to a landing page where people could learn more about RRU’s programs and connect with an advisor to keep their career and education moving forward.
Royal Roads is a university for ambitious people who want to keep moving forward without putting their life or career on pause. So we created the “Don’t Stop” campaign, a month-long integrated effort that featured a series of looping videos that never stopped, a transit shelter that was transformed into a community library, and a giant interactive sticky note mural that all encouraged people to never stop learning. Everything drove to a landing page where people could learn more about RRU’s programs and connect with an advisor to keep their career and education moving forward.
Royal Roads is a university for ambitious people who want to keep moving forward without putting their life or career on pause. So we created the “Don’t Stop” campaign, a month-long integrated effort that featured a series of looping videos that never stopped, a transit shelter that was transformed into a community library, and a giant interactive sticky note mural that all encouraged people to never stop learning. Everything drove to a landing page where people could learn more about RRU’s programs and connect with an advisor to keep their career and education moving forward.
Royal Roads is a university for ambitious people who want to keep moving forward without putting their life or career on pause. So we created the “Don’t Stop” campaign, a month-long integrated effort that featured a series of looping videos that never stopped, a transit shelter that was transformed into a community library, and a giant interactive sticky note mural that all encouraged people to never stop learning. Everything drove to a landing page where people could learn more about RRU’s programs and connect with an advisor to keep their career and education moving forward.
Royal Roads is a university for ambitious people who want to keep moving forward without putting their life or career on pause. So we created the “Don’t Stop” campaign, a month-long integrated effort that featured a series of looping videos that never stopped, a transit shelter that was transformed into a community library, and a giant interactive sticky note mural that all encouraged people to never stop learning. Everything drove to a landing page where people could learn more about RRU’s programs and connect with an advisor to keep their career and education moving forward.
Going Deep
Going Deep
Going Deep
Universities were all saying the same thing, so we interviewed alumni, prospects and professors to find a message that was unique to RRU and relevant to our audience.
Universities were all saying the same thing, so we interviewed alumni, prospects and professors to find a message that was unique to RRU and relevant to our audience.
Universities were all saying the same thing, so we interviewed alumni, prospects and professors to find a message that was unique to RRU and relevant to our audience.
Universities were all saying the same thing, so we interviewed alumni, prospects and professors to find a message that was unique to RRU and relevant to our audience.
Stand Out
Stand Out
Stand Out
We took advantage of other institutions relying on stock, full-flood imagery, and instead leaned into bright colours, unique typography and stunts to make RRU impossible to ignore.
We took advantage of other institutions relying on stock, full-flood imagery, and instead leaned into bright colours, unique typography and stunts to make RRU impossible to ignore.
We took advantage of other institutions relying on stock, full-flood imagery, and instead leaned into bright colours, unique typography and stunts to make RRU impossible to ignore.
We took advantage of other institutions relying on stock, full-flood imagery, and instead leaned into bright colours, unique typography and stunts to make RRU impossible to ignore.
We took advantage of other institutions relying on stock, full-flood imagery, and instead leaned into bright colours, unique typography and stunts to make RRU impossible to ignore.
PR Value
PR Value
PR Value
Our unconventional approach to media spaces earned headlines in the press and buzz on social channels, amplifying our modest budget to reach more eyes and ears.
Our unconventional approach to media spaces earned headlines in the press and buzz on social channels, amplifying our modest budget to reach more eyes and ears.
Our unconventional approach to media spaces earned headlines in the press and buzz on social channels, amplifying our modest budget to reach more eyes and ears.
Results
• 18M impressions in earned media
• 32% increase in impressions YOY
• 73% increase in click-throughs
• 18M impressions in earned media
• 32% increase in impressions YOY
• 73% increase in click-throughs
See more of our work.
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