One conversation
can stop exploitation.
One conversation
can stop exploitation.
One conversation
can stop exploitation.
One conversation
can stop exploitation.
One conversation
can stop exploitation.
The United Nations estimates that on any given day 750,000 individuals are trying to connect with children for sexual purposes online. Many parents don’t understand the scale of the issue, so we created a campaign that brought this alarming statistic to life and showed them that one conversation about online safety has the power to protect their kids from predators.
The United Nations estimates that on any given day 750,000 individuals are trying to connect with children for sexual purposes online. Many parents don’t understand the scale of the issue, so we created a campaign that brought this alarming statistic to life and showed them that one conversation about online safety has the power to protect their kids from predators.
The United Nations estimates that on any given day 750,000 individuals are trying to connect with children for sexual purposes online. Many parents don’t understand the scale of the issue, so we created a campaign that brought this alarming statistic to life and showed them that one conversation about online safety has the power to protect their kids from predators.
The United Nations estimates that on any given day 750,000 individuals are trying to connect with children for sexual purposes online. Many parents don’t understand the scale of the issue, so we created a campaign that brought this alarming statistic to life and showed them that one conversation about online safety has the power to protect their kids from predators.
The United Nations estimates that on any given day 750,000 individuals are trying to connect with children for sexual purposes online. Many parents don’t understand the scale of the issue, so we created a campaign that brought this alarming statistic to life and showed them that one conversation about online safety has the power to protect their kids from predators.
Going Deep
Going Deep
Going Deep
We dug into research to find statistics that would grab the attention of busy parents.
We dug into research to find statistics that would grab the attention of busy parents.
Collaboration
Collaboration
Collaboration
Collaboration
It took a photographer, a 3D animator, and an audio house all working together to create visuals with a truly visceral impact.
It took a photographer, a 3D animator, and an audio house all working together to create visuals with a truly visceral impact.
It took a photographer, a 3D animator, and an audio house all working together to create visuals with a truly visceral impact.
It took a photographer, a 3D animator, and an audio house all working together to create visuals with a truly visceral impact.
It took a photographer, a 3D animator, and an audio house all working together to create visuals with a truly visceral impact.
Results
• 38K impressions
• 98% increase in daily website traffic
• 6 min average time spent on site
• 38K impressions
• 98% increase in daily website traffic
• 6 min average time spent on site
See more of our work.
WILL
Will
Will
Will
Will
