Giving online
travel planning
a personal touch.
Giving online
travel planning
a personal touch.
Giving online
travel planning
a personal touch.
Giving online
travel planning
a personal touch.
Giving online
travel planning
a personal touch.
Online travel planning is quick, easy and (mostly) painless. But you wouldn’t call it “personal”. Fresh Tracks, an independent travel consultant, set out to change that. So we created a new brand strategy and website based on a simple purpose: keep travel human. With a handcrafted visual style, vibrant colour palette, and a friendly bear mascot, planning a trip to Canada is now as personal and meaningful as the trip itself. Poutine, anyone?
Online travel planning is quick, easy and (mostly) painless. But you wouldn’t call it “personal”. Fresh Tracks, an independent travel consultant, set out to change that. So we created a new brand strategy and website based on a simple purpose: keep travel human. With a handcrafted visual style, vibrant colour palette, and a friendly bear mascot, planning a trip to Canada is now as personal and meaningful as the trip itself. Poutine, anyone?
Online travel planning is quick, easy and (mostly) painless. But you wouldn’t call it “personal”. Fresh Tracks, an independent travel consultant, set out to change that. So we created a new brand strategy and website based on a simple purpose: keep travel human. With a handcrafted visual style, vibrant colour palette, and a friendly bear mascot, planning a trip to Canada is now as personal and meaningful as the trip itself. Poutine, anyone?
Online travel planning is quick, easy and (mostly) painless. But you wouldn’t call it “personal”. Fresh Tracks, an independent travel consultant, set out to change that. So we created a new brand strategy and website based on a simple purpose: keep travel human. With a handcrafted visual style, vibrant colour palette, and a friendly bear mascot, planning a trip to Canada is now as personal and meaningful as the trip itself. Poutine, anyone?
Online travel planning is quick, easy and (mostly) painless. But you wouldn’t call it “personal”. Fresh Tracks, an independent travel consultant, set out to change that.
So we created a new brand strategy and website based on a simple purpose: keep travel human. With a handcrafted visual style, vibrant colour palette, and a friendly bear mascot, planning a trip to Canada is now as personal and meaningful as the trip itself. Poutine, anyone?
Collaboration
Collaboration
Collaboration
Collaboration
Travel is only as good as the people you’re with. We brought together an amazing team of illustrators and web developers to ensure every step was a success.
Travel is only as good as the people you’re with. We brought together an amazing team of illustrators and web developers to ensure every step was a success.
Travel is only as good as the people you’re with.
We brought together an amazing team of illustrators and web developers to ensure every step was a success.
Travel is only as good as the people you’re with. We brought together an amazing team of illustrators and web developers to ensure every step was a success.
Travel is only as good as the people you’re with. We brought together an amazing team of illustrators and web developers to ensure every step was
a success.
Going Deep
Going Deep
Going Deep
Going Deep
Creating a travel brand is a journey all on its own, so we packed analytics reviews, content audits, strategy, UX and some extra underwear to make sure we got there in style.
Creating a travel brand is a journey all on its own, so we packed analytics reviews, content audits, strategy, UX and some extra underwear to make sure we got there in style.
Creating a travel brand is a journey all on its own, so we packed analytics reviews, content audits, strategy, UX and some extra underwear to make sure we got there in style.
“Truthfully, when I first encountered Will, I had consultancy fatigue. I initially only asked them to consider how we might refresh our brand based on our existing brand strategy. Their in-depth and collaborative approach soon cured my agency scepticism, and they have proven themselves as agile, big-thinking and detail-oriented strategic creatives."
John, CEO & Owner
at Fresh Tracks Canada
See more of our work.
WILL
Will
Will
Will
Will
