Sharing the stories
behind the smoke.
Sharing the stories behind the smoke.
Sharing the stories behind the smoke.
Sharing the stories
behind the smoke.
Sharing the stories behind the smoke.
Pre-legalization, cannabis was something that lived in the shadows. To launch a new chain of dispensaries, we took inspiration from the Italian word ‘chiaroscuro’, meaning to emerge from the darkness into light — and Kiaro was born. To bring the brand to life, we put the spotlight on the eclectic experiences people have had with cannabis and celebrated the personal stories behind the smoke. Everything from launch campaigns to trade show booths was designed to elevate these stories and inspire people to discover their own.
Pre-legalization, cannabis was something that lived in the shadows. To launch a new chain of dispensaries, we took inspiration from the Italian word ‘chiaroscuro’, meaning to emerge from the darkness into light — and Kiaro was born. To bring the brand to life, we put the spotlight on the eclectic experiences people have had with cannabis and celebrated the personal stories behind the smoke. Everything from launch campaigns to trade show booths was designed to elevate these stories and inspire people to discover their own.
Pre-legalization, cannabis was something that lived in the shadows. To launch a new chain of dispensaries, we took inspiration from the Italian word ‘chiaroscuro’, meaning to emerge from the darkness into light — and Kiaro was born. To bring the brand to life, we put the spotlight on the eclectic experiences people have had with cannabis and celebrated the personal stories behind the smoke. Everything from launch campaigns to trade show booths was designed to elevate these stories and inspire people to discover their own.
Pre-legalization, cannabis was something that lived in the shadows. To launch a new chain of dispensaries, we took inspiration from the Italian word ‘chiaroscuro’, meaning to emerge from the darkness into light — and Kiaro was born. To bring the brand to life, we put the spotlight on the eclectic experiences people have had with cannabis and celebrated the personal stories behind the smoke. Everything from launch campaigns to trade show booths was designed to elevate these stories and inspire people to discover their own.
Pre-legalization, cannabis was something that lived in the shadows. To launch a new chain of dispensaries, we took inspiration from the Italian word ‘chiaroscuro’, meaning to emerge from the darkness into light — and Kiaro was born. To bring the brand to life, we put the spotlight on the eclectic experiences people have had with cannabis and celebrated the personal stories behind the smoke. Everything from launch campaigns to trade show booths was designed to elevate these stories and inspire people to discover their own.
Responsiveness
Responsiveness
Responsiveness
Responsiveness
Early regulations prohibited the use of a brand's logo, so we ensured Kiaro was identifiable by just a few distinctive characters in a headline.
Early regulations prohibited the use of a brand's logo,
so we ensured Kiaro was identifiable by just a few distinctive characters in a headline.
Early regulations prohibited the use of a brand's logo, so we ensured Kiaro was identifiable by just a few distinctive characters in a headline.
Early regulations prohibited the use of a brand's logo, so we ensured Kiaro was identifiable by just a few distinctive characters in a headline.
Agility
Agility
Agility
With cannabis regulations and advertising standards shifting almost daily, we continuously adjusted and adapted throughout the process.
With cannabis regulations and advertising standards shifting almost daily, we continuously adjusted and adapted throughout the process.
Collaboration
Collaboration
Collaboration
Collaboration
We partnered with renowned BC and Saskatchewan artists who helped build engagement through their own stories and social followings.
We partnered with renowned BC and Saskatchewan artists who helped build engagement through their own stories and social followings.
We partnered with renowned BC and Saskatchewan artists who helped build engagement through their own stories and social followings.
Results
• 9 locations launched and counting
• 155k impressions in first 2 days of launch
• 9 locations launched and counting
• 155k impressions in first 2 days of launch
See more of our work.
Will
Will
Will
Will
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