Bulletproof Coffee
Bulletproof Coffee
Bulletproof Coffee
Bulletproof Coffee
Bulletproof Coffee

You.
Only better.

You.
Only better.

You.
Only better.

You.
Only better.

You.
Only better.

Taking people from striving to thriving.

Taking people from striving to thriving.

Taking people from striving to thriving.

Taking people
from striving
to thriving.

Taking people
from striving
to thriving.

Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and, yeah, better-er.

Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and, yeah, better-er.

Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and,
yeah, better-er.

Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and, yeah, better-er.

Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and, yeah, better-er.

Will_Website_Case_Bulletproof5-min
Will_Web_gif_Stand_out_white2D
Stand Out
Stand Out
Stand Out

We leaned into unexpected visuals and a quirky tone to set Bulletproof apart from more traditional coffee and nutrition competitors.

We leaned into unexpected visuals and a quirky tone to set Bulletproof apart from more traditional coffee and nutrition competitors.

We leaned into unexpected visuals and a quirky tone to set Bulletproof apart from more traditional coffee and nutrition competitors.

Boosting-budgets2
Boosting Budgets
Boosting Budgets
Boosting Budgets

To save on pricey locations and production moves, we partnered with a production company who created virtual spaces that were tailored to each scene.

To save on pricey locations and production moves,
we partnered with a production company who created virtual spaces that were tailored to each scene.

To save on pricey locations and production moves, we partnered with a production company who created virtual spaces that were tailored to each scene.

To save on pricey locations and production moves,
we partnered with a production company who created virtual spaces that were tailored to each scene.

To save on pricey locations and production moves, we partnered with a production company who created virtual spaces that were tailored to each scene.

Will_Website_Case_Bulletproof52-min
Will_Website_Case_Bulletproof53-min
Will_Website_Case_Bulletproof8b-min
Results-_icon2c-1
Results

• 40M impressions
• 251.2% lift in brand interest
• 99% of new users driven by paid ads

• 40M impressions
• 251.2% lift in brand interest
• 99% of new users driven by paid ads

See more of our work.

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