Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and, yeah, better-er.
Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and, yeah, better-er.
Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and,
yeah, better-er.
Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and, yeah, better-er.
Bulletproof began as specialized coffee made with ghee and coconut oil, which spoke exclusively to tech bros and bio-hackers. To help the brand expand its fanbase to everyday people and showcase its growing selection of nutrition products, we created a campaign that spoke to the goals and challenges of wellness strivers and strugglers in the US. The creative tapped into the journey to nailing that presentation, setting a personal best, or just being a really great dad — it made the wellness journey and Bulletproof’s benefits funny-er, human-er, and, yeah, better-er.
We leaned into unexpected visuals and a quirky tone to set Bulletproof apart from more traditional coffee and nutrition competitors.
We leaned into unexpected visuals and a quirky tone to set Bulletproof apart from more traditional coffee and nutrition competitors.
We leaned into unexpected visuals and a quirky tone to set Bulletproof apart from more traditional coffee and nutrition competitors.
To save on pricey locations and production moves, we partnered with a production company who created virtual spaces that were tailored to each scene.
To save on pricey locations and production moves,
we partnered with a production company who created virtual spaces that were tailored to each scene.
To save on pricey locations and production moves, we partnered with a production company who created virtual spaces that were tailored to each scene.
To save on pricey locations and production moves,
we partnered with a production company who created virtual spaces that were tailored to each scene.
To save on pricey locations and production moves, we partnered with a production company who created virtual spaces that were tailored to each scene.
• 40M impressions
• 251.2% lift in brand interest
• 99% of new users driven by paid ads
• 40M impressions
• 251.2% lift in brand interest
• 99% of new users driven by paid ads
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