Think Tank
Think Tank
Think Tank
Think Tank
Think Tank

Shifting
reality.

Shifting
reality.

Shifting reality.

Shifting
reality.

Shifting reality.

A living brand identity that challenges perspectives and possibilities.

A living brand identity that challenges perspectives and possibilities.

A living brand identity that challenges perspectives and possibilities.

A living brand identity that challenges perspectives and possibilities.

A living brand identity that challenges perspectives and possibilities.

Think Tank Training Centre, a computer graphics and visual effect school quietly built a world-class reputation over 20 years. With a shift to online learning and a new global audience, it was time to capture the magic of the school, and to bring it into its rightful place as a global leader in CG education. We defined and designed a new brand reflecting how the school, its instructors and students are constantly shaping, evolving and changing themselves, their perspectives, and their industries to create worlds beyond imagination. The brand identity features the custom typeface "Reality Shift," a quirky yet grounded tone of voice, and a website that tells a story of evolution that begins on the cellular level. Since its launch in March 2023, the new brand has been turning heads and shattering benchmarks.

Think Tank Training Centre, a computer graphics and visual effect school quietly built a world-class reputation over 20 years. With a shift to online learning and a new global audience, it was time to capture the magic of the school, and to bring it into its rightful place as a global leader in CG education. We defined and designed a new brand reflecting how the school, its instructors and students are constantly shaping, evolving and changing themselves, their perspectives, and their industries to create worlds beyond imagination. The brand identity features the custom typeface "Reality Shift," a quirky yet grounded tone of voice, and a website that tells a story of evolution that begins on the cellular level. Since its launch in March 2023, the new brand has been turning heads and shattering benchmarks.

Think Tank Training Centre, a computer graphics and visual effect school quietly built a world-class reputation over 20 years. With a shift to online learning and a new global audience, it was time to capture the magic of the school, and to bring it into its rightful place as a global leader in CG education. We defined and designed a new brand reflecting how the school, its instructors and students are constantly shaping, evolving and changing themselves, their perspectives, and their industries to create worlds beyond imagination. The brand identity features the custom typeface "Reality Shift," a quirky yet grounded tone of voice, and a website that tells a story of evolution that begins on the cellular level. Since its launch in March 2023, the new brand has been turning heads and shattering benchmarks.

Think Tank Training Centre, a computer graphics and visual effect school quietly built a world-class reputation over 20 years. With a shift to online learning and a new global audience, it was time to capture the magic of the school, and to bring it into its rightful place as a global leader in CG education. We defined and designed a new brand reflecting how the school, its instructors and students are constantly shaping, evolving and changing themselves, their perspectives, and their industries to create worlds beyond imagination. The brand identity features the custom typeface "Reality Shift," a quirky yet grounded tone of voice, and a website that tells a story of evolution that begins on the cellular level. Since its launch in March 2023, the new brand has been turning heads and shattering benchmarks.

Think Tank Training Centre, a computer graphics and visual effect school quietly built a world-class reputation over 20 years. With a shift to online learning and a new global audience, it was time to capture the magic of the school, and to bring it into its rightful place as a global leader in CG education. We defined and designed a new brand reflecting how the school, its instructors and students are constantly shaping, evolving and changing themselves, their perspectives, and their industries to create worlds beyond imagination. The brand identity features the custom typeface "Reality Shift," a quirky yet grounded tone of voice, and a website that tells a story of evolution that begins on the cellular level. Since its launch in March 2023, the new brand has been turning heads and shattering benchmarks.

Will_Vancouver_Design_Agency_Marketing_ThinkTank_Logo-Animation3-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Outdoor-1-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Outdoor_Advertising2-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_CaseStudyVideo8C-min
Will_Web_Going_Deep_icon-_white_gif2.
Going Deep. Literally.
Going Deep. Literally.
Going Deep. Literally.

Working alongside amazing partners Astral we created Think Tank's 3D immersive website. See for yourself here.

Working alongside amazing partners Astral we created Think Tank's  3D immersive website. See for yourself here.

Working alongside amazing partners Astral we created Think Tank's 3D immersive website. See for yourself here.

Working alongside amazing partners Astral we created Think Tank's 3D immersive website. See for yourself here.

Working alongside amazing partners Astral website we created Think Tank's 3D immersive website. See for yourself here.

Will_Vancouver_Design_Agency_Marketing_ThinkTank_Hoarding-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_icons_animation_small-2C-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Outdoor3-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Swag3-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_CaseStudyVideo4-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Dynamictype2-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Interior-Graphics-min
Will_Web_gif_Award-Worthy_white4-1
Award Worthy-ness
Award Worthy-ness
Award Worthy-ness

Winner of Applied Arts Visual Identity Design Award.

Winner of Applied Arts Visual Identity Design Award.

Winner of Applied Arts Visual Identity Design Award.

Will_Vancouver_Design_Agency_Marketing_ThinkTank_Exterior2-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Swag-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Swag2-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Outdoor-min
Will_Vancouver_Design_Agency_Marketing_ThinkTank_Signage4-min
Chat icon 2
Results

• Revenue increased 2.5x over prior year
• Most enrolments in the school’s history
• 3x web traffic, 52% more page visits

• Revenue increased 2.5x over prior year
• Most enrolments in the school’s history
• 3x web traffic, 52% more page visits

• Revenue increased 2.5x over prior year
• Most enrolments in the school’s history
• 3x web traffic, 52% more page visits

See more of our work.

Back to top Arrow