The darkside
of sharing nudes.
The darkside of sharing nudes.
The darkside of sharing nudes.
The darkside
of sharing nudes.
The darkside of sharing nudes.
Teens typically don’t like being told what to do. Simply telling them not to send and share nudes would’ve just resulted in an eye-roll and a dismissive “OK boomer.” We needed to make the consequences personal and relatable. So our campaign removed the protective digital layer of the smartphone to show teens the grim realities of their nude photos ending up in the wrong hands.
Teens typically don’t like being told what to do. Simply telling them not to send and share nudes would’ve just resulted in an eye-roll and a dismissive “OK boomer.” We needed to make the consequences personal and relatable. So our campaign removed the protective digital layer of the smartphone to show teens the grim realities of their nude photos ending up in the wrong hands.
Teens typically don’t like being told what to do. Simply telling them not to send and share nudes would’ve just resulted in an eye-roll and a dismissive “OK boomer.” We needed to make the consequences personal and relatable. So our campaign removed the protective digital layer of the smartphone to show teens the grim realities of their nude photos ending up in the wrong hands.
Teens typically don’t like being told what to do. Simply telling them not to send and share nudes would’ve just resulted in an eye-roll and a dismissive “OK boomer.” We needed to make the consequences personal and relatable. So our campaign removed the protective digital layer of the smartphone to show teens the grim realities of their nude photos ending up in the wrong hands.
Teens typically don’t like being told what to do. Simply telling them not to send and share nudes would’ve just resulted in an eye-roll and a dismissive “OK boomer.” We needed to make the consequences personal and relatable. So our campaign removed the protective digital layer of the smartphone to show teens the grim realities of their nude photos ending up in the wrong hands.
Going Deep
Going Deep
Going Deep
We interviewed guidance counsellors, principals, and students to understand why teens were sharing nudes and what would convince them to stop.
We interviewed guidance counsellors, principals, and students to understand why teens were sharing nudes and what would convince them to stop.
We interviewed guidance counsellors, principals, and students to understand why teens were sharing nudes and what would convince them to stop.
Results
• 805k impressions
• 473% increase in daily web traffic
• 805k impressions
• 473% increase in daily web traffic
See more of our work.
WILL
Will
Will
Will
Will
