Teck Resources
Teck Resources
Teck Resources
Teck Resources
Teck Resources

The power
of copper.

The power
of copper.

The power
of copper.

The power
of copper.

The power
of copper.

Showing how copper
can make public
spaces safer. 

Showing howcopper
can make public
spaces safer. 

Showing how copper
can make public
spaces safer. 

Showing how copper
can make public
spaces safer. 

Showing how copper can make public spaces safer. 

Copper surfaces kill up to 99.9% of bacteria, but nobody knew about it. So we worked with Teck to create a multi-year campaign that showcased the benefits of installing copper in high-touch areas. The first year of the campaign focused on educating the public through targeted digital media and interactive stunts, while the second year highlighted the psychological benefits of cleaner public spaces during the pandemic. As the campaign continues, we’re finding new ways to tell copper’s story and to drive its adoption in high-traffic areas. 

Copper surfaces kill up to 99.9% of bacteria, but nobody knew about it. So we worked with Teck to create a multi-year campaign that showcased the benefits of installing copper in high-touch areas. The first year of the campaign focused on educating the public through targeted digital media and interactive stunts, while the second year highlighted the psychological benefits of cleaner public spaces during the pandemic. As the campaign continues, we’re finding new ways to tell copper’s story and to drive its adoption in high-traffic areas. 

Copper surfaces kill up to 99.9% of bacteria, but nobody knew about it. So we worked with Teck to create a multi-year campaign that showcased the benefits of installing copper in high-touch areas. The first year of the campaign focused on educating the public through targeted digital media and interactive stunts, while the second year highlighted the psychological benefits of cleaner public spaces during the pandemic. As the campaign continues, we’re finding new ways to tell copper’s story and to drive its adoption in high-traffic areas. 

Copper surfaces kill up to 99.9% of bacteria, but nobody knew about it. So we worked with Teck to create a multi-year campaign that showcased the benefits of installing copper in high-touch areas. The first year of the campaign focused on educating the public through targeted digital media and interactive stunts, while the second year highlighted the psychological benefits of cleaner public spaces during the pandemic. As the campaign continues, we’re finding new ways to tell copper’s story and to drive its adoption in high-traffic areas. 

Copper surfaces kill up to 99.9% of bacteria, but nobody knew about it. So we worked with Teck to create a multi-year campaign that showcased the benefits of installing copper in high-touch areas. The first year of the campaign focused on educating the public through targeted digital media and interactive stunts, while the second year highlighted the psychological benefits of cleaner public spaces during the pandemic. As the campaign continues, we’re finding new ways to tell copper’s story and to drive its adoption in high-traffic areas. 

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Stand Out
Stand Out
Stand Out
Stand Out
Stand Out

The resource industry is notoriously conservative, so we elevated our message by using unconventional tactics like stunts, AR, and, yup, humour.

The resource industry is notoriously conservative, so we elevated our message by using unconventional tactics like stunts, AR, and, yup, humour.

The resource industry is notoriously conservative, so we elevated our message by using unconventional tactics like stunts, AR, and, yup, humour.

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Will_Teck_Copper003-min
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Collaboration
Collaboration
Collaboration
Collaboration

It takes a village to make multi-year campaigns, so we brought in film, experiential and AR specialists to help bring our vision to life.

It takes a village to make multi-year campaigns, so we brought in film, experiential and AR specialists to help bring our vision to life.

Will_Teck_Copper004-min
Will_Teck_Copper005-min
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Results

• 19k votes cast on social polls      
• 9M video views
• 165k landing page visits

• 19k votes cast on social polls      
• 9M video views
• 165k landing page visits

See more of our work.

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