Launching
full-body
freedom.
Launching
full-body
freedom.
Launching
full-body
freedom.
Launching
full-body
freedom.
Launching
full-body
freedom.
Lululemon created the lightweight and ultra-soft Align pant to give people the sensation of complete freedom during yoga practice. So we tapped into the ultimate benefit — wearing these pants feels like being naked, only better. We launched with live naked yoga in a lululemon storefront window, and followed up with a fully integrated campaign featuring attention-grabbing, black and white nude photography. The campaign got people saying a lot more than “namaste”, and the response was so positive, the pants sold out within the first week of the campaign.
Lululemon created the lightweight and ultra-soft Align pant to give people the sensation of complete freedom during yoga practice.
So we tapped into the ultimate benefit — wearing these pants feels like being naked, only better. We launched with live naked yoga in a lululemon storefront window, and followed up with a fully integrated campaign featuring attention-grabbing, black and white nude photography. The campaign got people saying a lot more than “namaste”, and the response was so positive, the pants sold out within the first week of the campaign.
Lululemon created the lightweight and ultra-soft Align pant to give people the sensation of complete freedom during yoga practice. So we tapped into the ultimate benefit — wearing these pants feels like being naked, only better. We launched with live naked yoga in a lululemon storefront window, and followed up with a fully integrated campaign featuring attention-grabbing, black and white nude photography. The campaign got people saying a lot more than “namaste”, and the response was so positive, the pants sold out within the first week of the campaign.
Lululemon created the lightweight and ultra-soft Align pant to give people the sensation of complete freedom during yoga practice. So we tapped into the ultimate benefit — wearing these pants feels like being naked, only better. We launched with live naked yoga in a lululemon storefront window, and followed up with a fully integrated campaign featuring attention-grabbing, black and white nude photography. The campaign got people saying a lot more than “namaste”, and the response was so positive, the pants sold out within the first week of the campaign.
Lululemon created the lightweight and ultra-soft Align pant to give people the sensation of complete freedom during yoga practice. So we tapped into the ultimate benefit — wearing these pants feels like being naked, only better.
We launched with live naked yoga in a lululemon storefront window, and followed up with a fully integrated campaign featuring attention-grabbing, black and white nude photography. The campaign got people saying a lot more than “namaste”, and the response was so positive, the pants sold out within the first week of the campaign.
Agility
Agility
Agility
Agility
This project was more sprint and less stretch. We went from brief to final execution in just two weeks.
This project was more sprint and less stretch. We went from brief to final execution in just two weeks.
This project was more sprint and less stretch. We went from brief to final execution in just two weeks.
This project was more sprint and
less stretch. We went from brief
to final execution in just two weeks.
PR Value
PR Value
PR Value
A naked yogi was more of lululemon than people were used to seeing, which had social channels and media talking about the campaign and, more importantly, the Align pant.
A naked yogi was more of Lululemon than people were used to seeing, which had social channels and media talking about the campaign and, more importantly, the Align pant.
Results
• 1.5M pairs sold in the first week
• Completely sold out in one week
• Lulu's highest performing social post
• 1.5M pairs sold in the first week
• Completely sold out in one week
• Lulu's highest performing social post
See more of our work.
WILL
Will
Will
Will
Will
