COBS Bread
COBS Bread
COBS Bread
COBS Bread

Celebrate
fresh.

Celebrate
fresh.

Celebrate
fresh.

Celebrate
fresh.

Celebrate
fresh.

Refreshing
a rising brand.

Refreshing
a rising brand.

Refreshing
a rising brand.

Refreshing
a rising brand.

Refreshing
a rising brand.

When we first met COBS, they had a winning recipe, but they were missing the ingredients to take the business to the next level. Building on their existing brand, we added a pinch of positioning, a dash of design, and a whole lot of personality to help them stand out. The resulting platform, “Celebrate Fresh”, was baked into everything from brand identity and campaigns to product lines, packaging and loyalty programs. We’re still finding new ways to get more people craving COBS. And new excuses to sample cinnamon buns.

When we first met COBS, they had a winning recipe, but they were missing the ingredients to take the business to the next level. Building on their existing brand, we added a pinch of positioning, a dash of design, and a whole lot of personality to help them stand out. The resulting platform, “Celebrate Fresh”, was baked into everything from brand identity and campaigns to product lines, packaging and loyalty programs. We’re still finding new ways to get more people craving COBS. And new excuses to sample cinnamon buns.

When we first met COBS, they had a winning recipe, but they were missing the ingredients to take the business to the next level. Building on their existing brand, we added a pinch of positioning, a dash of design, and a whole lot of personality to help them stand out. The resulting platform, “Celebrate Fresh”, was baked into everything from brand identity and campaigns to product lines, packaging and loyalty programs. We’re still finding new ways to get more people craving COBS. And new excuses to sample cinnamon buns.

When we first met COBS, they had a winning recipe, but they were missing the ingredients to take the business to the next level. Building on their existing brand, we added a pinch of positioning, a dash of design, and a whole lot of personality to help them stand out. The resulting platform, “Celebrate Fresh”, was baked into everything from brand identity and campaigns to product lines, packaging and loyalty programs. We’re still finding new ways to get more people craving COBS. And new excuses to sample cinnamon buns.

When we first met COBS, they had a winning recipe, but they were missing the ingredients to take the business to the next level. Building on their existing brand, we added a pinch of positioning, a dash of design, and a whole lot of personality to help them stand out. The resulting platform, “Celebrate Fresh”, was baked into everything from brand identity and campaigns to product lines, packaging and loyalty programs. We’re still finding new ways to get more people craving COBS. And new excuses to sample cinnamon buns.

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Collaboration
Collaboration
Collaboration
Collaboration

We often divide deliverables with COBS’ internal team and work together to iron out every detail so nothing ends up half-baked.

We often divide deliverables with COBS’ internal team and work together to iron out every detail so nothing ends up half-baked.

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Boosting Budgets
Boosting Budgets
Boosting Budgets

COBS needed cost-effective ways to cut through, so we created simple line-illustrations, easy to produce shoots, and a charming tone of voice to help them stand out without costs adding up.

COBS needed cost-effective ways to cut through, so we created simple line-illustrations, easy to produce shoots, and a charming tone of voice to help them stand out without costs adding up.

COBS needed cost-effective ways to cut through, so we created simple line-illustrations, easy to produce shoots, and a charming tone of voice to help them stand out without costs adding up.

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Results

• 52 more bakeries opened since the rebrand
• Consistent increase in sales YOY

• 52 more bakeries opened since rebrand
• Consistent increase in sales YOY

See more of our work.

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