The Penthouse Nightclub
The Penthouse Nightclub
The Penthouse Nightclub
The Penthouse Nightclub

Bringing
sexy back.

Bringing
sexy back.

Bringing
sexy back.

Bringing
sexy back.

Bringing
sexy back.

Reinventing Vancouver’s original strip club.

Reinventing Vancouver’s original strip club.

Reinventing Vancouver’s original strip club.

Reinventing Vancouver’s original strip club.

Reinventing Vancouver’s original strip club.

The Penthouse dates back to 1947. However, its position in Vancouver’s nightlife scene was being upstaged by newer clubs. To bring this classic into the present, we developed a brand strategy that positioned the Penthouse as Vancouver’s original escape — a place that promised timeless entertainment and ongoing fascination. The new identity and cheeky tone straddled everything from a revamped website to playful social posts flirting, teasing, and mimicking the experience at the Club. ‘Nough said.

The Penthouse dates back to 1947. However, its position in Vancouver’s nightlife scene was being upstaged by newer clubs. To bring this classic into the present, we developed a brand strategy that positioned the Penthouse as Vancouver’s original escape — a place that promised timeless entertainment and ongoing fascination. The new identity and cheeky tone straddled everything from a revamped website to playful social posts flirting, teasing, and mimicking the experience at the Club. ‘Nough said.

The Penthouse dates back to 1947. However, its position in Vancouver’s nightlife scene was being upstaged by newer clubs. To bring this classic into the present, we developed a brand strategy that positioned the Penthouse as Vancouver’s original escape — a place that promised timeless entertainment and ongoing fascination. The new identity and cheeky tone straddled everything from a revamped website to playful social posts flirting, teasing, and mimicking the experience at the Club. ‘Nough said.

The Penthouse dates back to 1947. However, its position in Vancouver’s nightlife scene was being upstaged by newer clubs. To bring this classic into the present, we developed a brand strategy that positioned the Penthouse as Vancouver’s original escape — a place that promised timeless entertainment and ongoing fascination. The new identity and cheeky tone straddled everything from a revamped website to playful social posts flirting, teasing, and mimicking the experience at the Club. ‘Nough said.

The Penthouse dates back to 1947. However, its position in Vancouver’s nightlife scene was being upstaged by newer clubs. To bring this classic into the present, we developed a brand strategy that positioned the Penthouse as Vancouver’s original escape — a place that promised timeless entertainment and ongoing fascination. The new identity and cheeky tone straddled everything from a revamped website to playful social posts flirting, teasing, and mimicking the experience at the Club. ‘Nough said.

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PR Value
PR Value
PR Value

To get people talking, sharing, and sitting front row, we ensured the only modest thing about the brand was the budget.

To get people talking, sharing, and sitting front row, we ensured the only modest thing about the brand was the budget.

To get people talking, sharing, and sitting front row, we ensured the only modest thing about the brand was the budget.

To get people talking, sharing, and sitting front row,
we ensured the only modest thing about the brand was
the budget.

To get people talking, sharing, and sitting front row, we ensured the only modest thing about the brand was the budget.

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Boosting Budgets
Boosting Budgets
Boosting Budgets

We paired existing and stock photography with punchy graphics and simple illustrations to create a brand that stood out without breaking the bank.

We paired existing and stock photography with punchy graphics and simple illustrations to create a brand that stood out without breaking the bank.

We paired existing and stock photography with punchy graphics and simple illustrations to create a brand that stood out without breaking the bank.

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Results

• Winner - Applied Arts, Website Design 

• Winner - Applied Arts, Website Design 

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