Brewing a tasty
tribute to Vancouver’s
iconic park.
Brewing a tasty
tribute to Vancouver’s
iconic park.
Brewing a tasty
tribute to Vancouver’s iconic park.
Brewing a tasty
tribute to Vancouver’s
iconic park.
Brewing a tasty tribute to Vancouver’s
iconic park.
To renew Stanley Park Brewing’s spirit of adventure, we developed a new brand identity inspired by the park and the adventures found within it. From winding trails to beach-side sunsets, every beer SPB crafts is a tribute to the park itself. With a handcrafted typeface, a nature-infused colour palette, a fresh web experience and a series of playful campaigns, we built a sense of wonder into the everyday and gave beer-lovers (and thirsty Willers) a chance to let their tastebuds wander.
To renew Stanley Park Brewing’s spirit of adventure, we developed a new brand identity inspired by the park and the adventures found within it. From winding trails to beach-side sunsets, every beer SPB crafts is a tribute to the park itself. With a handcrafted typeface, a nature-infused colour palette, a fresh web experience and a series of playful campaigns, we built a sense of wonder into the everyday and gave beer-lovers (and thirsty Willers) a chance to let their tastebuds wander.
To renew Stanley Park Brewing’s spirit of adventure, we developed a new brand identity inspired by the park and the adventures found within it. From winding trails to beach-side sunsets, every beer SPB crafts is a tribute to the park itself. With a handcrafted typeface, a nature-infused colour palette, a fresh web experience and a series of playful campaigns, we built a sense of wonder into the everyday and gave beer-lovers (and thirsty Willers) a chance to let their tastebuds wander.
To renew Stanley Park Brewing’s spirit of adventure, we developed a new brand identity inspired by the park and the adventures found within it. From winding trails to beach-side sunsets, every beer SPB crafts is a tribute to the park itself. With a handcrafted typeface, a nature-infused colour palette, a fresh web experience and a series of playful campaigns, we built a sense of wonder into the everyday and gave beer-lovers (and thirsty Willers) a chance to let their tastebuds wander.
To renew Stanley Park Brewing’s spirit of adventure, we developed a new brand identity inspired by the park and the adventures found within it. From winding trails to beach-side sunsets, every beer SPB crafts is a tribute to the park itself. With a handcrafted typeface, a nature-infused colour palette, a fresh web experience and a series of playful campaigns, we built a sense of wonder into the everyday and gave beer-lovers (and thirsty Willers) a chance to let their tastebuds wander.
Stand Out
Stand Out
Stand Out
With over 150 breweries in the Lower Mainland alone, we needed to create a brand that had a promise and perspective no one else could own.
With over 150 breweries in the Lower Mainland alone, we needed to create a brand that had a promise and perspective no one else could own.
With over 150 breweries in the Lower Mainland alone, we needed to create a brand that had a promise and perspective no one else could own.
With over 150 breweries in the Lower Mainland alone, we needed to create a brand that had a promise and perspective no one else could own.
Navigating Change
Navigating Change
Navigating Change
Navigating Change
Revamping everything from the brand and cans to a fancy new brew pub is a huge undertaking, so we worked closely with the SPB team to create something that everyone could be proud of.
Revamping everything from the brand and cans to a fancy new brew pub is a huge undertaking, so we worked closely with the SPB team to create something that everyone could be proud of.
Results
• 28% increase in sales volume
• 20% increase in brand awareness
• 488% increase in engagement on Instagram
• 1.2M social impressions in first three days
• 28% increase in sales volume
• 20% increase in brand awareness
• 488% Instagram engagement increase
• 1.2M social impressions in first three days
See more of our work.
WILL
Will
Will
Will
Will
